It's an amazing experience to have a 2 and a half hour meeting at work and to walk away feeling more inspired than you have in a long time. Now, I work at a satellite company. Satellite in itself is not inspiring; I mean, really, my purpose in life is not to make sure that people are paying less for better tv. Strangely enough though, this summer job that has me taking DISH and DTV orders and talking to angry customers into all hours of the night has made me think about business and the individual with not a new but fresher perspective on a few things.
Groove's purpose of business is to instill self-confidence in their employees and their customers so they can be more prepared in their daily lives. Selling satellite systems are only the medium in which they choose to make this point.
At the meeting on Thursday we had Simon Sinek talk to us. He has been helping out the company for a while because he is a business consultant of sorts and believes in Groove's cause. He said that successful businesses know their why. Why are they in business? (To get money doesn't count because money is only a result) Anyway, people will be naturally attracted to companies, friends, etc that have similar whys. Yes, individuals have whys too.
Why do you do what you do? Why are you here? Simon's "why" is to inspire others to find inspiration in their own life. I haven't quite pinned down my own "why" but I think it is something along the lines of letting other's know that success/happiness is attainable for everyone and anyone. I'm not becoming a teacher for the money, and English is my medium.
Successful businesses happen when they are full of people that have compatible whys. Happy individuals are in jobs that are compatible to their own whys. That happiness gets passed on in the home, life, etc.
It's fascinating to think about how much of an effect knowing your own why could have on the world. People would seek out more fitting jobs, friends, etc and the world would be a better, happier place...maybe.
What is your why? What is your wish?

picture from here